“Our Government Affairs unit has helped us gain a much stronger foothold in the government relations community and to demonstrate the value of our products.”
Ford Motor Company recently announced a partnership with iHeartMedia, Inc. (Nasdaq:IHRT) to increase sales and visibility of Ford Cars. The partnership, in which Ford is the exclusive-selling automotive partner of iHeartMedia, will focus on educating the public and influential influencers of Ford’s products, such as the 2020 Ford Mustang and all-new Ford Expedition, Ford Transit Connect, and F-150, as well as its programs such as Ford Ranger, Transit, Navigator Hybrid, Ford EcoSport, and Fiesta, and the importance of U.S.-produced metals. The campaign will run through the end of the year in 11 markets.
“We’re committed to being the best partner to iHeartMedia and its more than 80 stations, because by helping our customers understand the importance of creating more American jobs, we will also help create more value for Ford’s investment in US manufacturing and American jobs,” said Glen Perry, Ford Motor Company vice president of Government Affairs. “Our Government Affairs unit has helped us gain a much stronger foothold in the government relations community and to demonstrate the value of our products.”
“In this increasingly competitive marketplace, it’s more important than ever for automotive manufacturers to work closely with all stakeholders to build greater awareness of their products – whether that’s through the development of more focused and impactful advertising campaigns or through partnerships with firms like Ford and iHeartMedia,” said President and CEO of iHeartMedia Susan Whiting. “Ford is a valued partner and an important part of our organization, and we look forward to working together to help build America’s economy.”
In the 2019 Ford Expedition, a seven-passenger, luxurious, rear-wheel-drive luxury SUV, Ford took the design tradition of its SUVs and added the muscle needed to satisfy our nation’s new generation of buyers. Refined Ford’s signature look with the sportiest changes to the supercharged V8 engine, and will complement customers in both Off-Road and off-road versatility when it goes on sale next year.