The 1-year-old chain has become the third-largest chain of hotels in the world, faster than it took Marriott or Hyatt. It has taken on the long-established leader, InterContinental Hotels Group, in sales and revenue per available room, providing perhaps the latest example of international domination. It has garnered some excitement for bringing 1960s American glamour to places like Cairo, but the company looks beyond the news cycles of a particular decade.
A detail from one of the hotel’s French deco tower bedrooms in Accra, Ghana. (Courtesy of InterContinental Hotels)
Going beyond bookstores, they’ve hired authors and photographers to create collections, designed hotels for specific markets, and done several TV shows for BBC. The chain, with a little luck, could plausibly rule the world—just in its first year.